During November, our CEO, Julien Redmond, was on the ground across Europe connecting with data leaders, cloud providers, and consultancies at events including the Snowflake World Tours and dedicated data management summits in London and Stockholm.
Across every city, one theme was clear: the global data community is rapidly converging on a shared vision, and that vision is the Lakehouse.
Whether you’re talking to Microsoft, Snowflake, or Databricks, the message is remarkably consistent:
“To unlock AI and analytics at scale, you need a Lakehouse.”
This alignment marks a significant shift in the market. Enterprises are no longer debating architecture: they’re looking for the fastest, most reliable path to building a Lakehouse that actually delivers business value.
While each platform offers a slightly different technology stack, the challenge remains the same: bringing together silos of data, enabling managed self-service for everyone from data scientists to business users, and doing so without the long delivery timelines that have historically plagued data management projects.
Across regions, from Europe to North America and Australia, the message from all three vendors is clear: a Lakehouse built on medallion architecture is the most flexible and cost-effective way to meet an organisation’s existing and future analytics and AI needs.
From Stockholm to Sydney, and Brussels to Boston, organisations are united by a single question:
“How can we get to value faster?”
Data management isn’t new, but expectations have changed. Businesses no longer want multi-year platform rebuilds. They want incremental, value-driven, and business-focused analytics delivered week by week, insight by insight.
The key to achieving this lies in automation and repeatable architecture. With the major cloud platforms now providing well-defined patterns and tools for data ingestion (bronze layer) and analytics presentation (gold layer), the remaining hurdle for a truly successful Lakehouse deployment is the silver layer: the point where data silos are integrated and made analytics-ready.
By taking a pattern-based and automated approach to this integration layer, companies can accelerate delivery while maintaining consistency, governance, and cost control.
IRiS was built on a simple idea: the hardest part of a Lakehouse build shouldn’t be the repeatable plumbing.
Automation should be simple to use, easy to integrate with your enterprise platform, and deliver significant acceleration.
By taking a pattern-based approach to data integration, IRiS automates what technical teams used to code by hand — eliminating duplication, reducing human error, and freeing experts to focus on what really matters: solving complex business logic.
This approach is resonating globally. For consultancies, it offers a way to deliver modern Lakehouses faster and more cost-effectively. For end customers, it means tangible results — quicker time-to-insight, lower implementation cost, and greater confidence in their data foundation.
Markets like Europe, the US, and Australia share similar pressures: tightening governance, privacy, and compliance expectations. Those same forces are driving a global push toward standardisation and automation.
If your data architecture isn’t flexible, automated, and built on strong governance principles, it won’t scale across borders or regulatory environments.
The modern Lakehouse, supported by automation from tools like IRiS, is how organisations are closing that gap, creating a foundation that’s secure, compliant, and AI-ready.
Our recent conversations across Europe reinforced one truth: the Lakehouse is no longer an aspiration — it’s the baseline.
What differentiates leading organisations is not whether they’re moving to a Lakehouse, but how quickly and intelligently they can do it.
As we continue to partner with data teams and consultancies across Europe, the US, and Australia, our mission remains clear:
To make building modern data platforms faster, more consistent, and more valuable — one automated silver layer at a time.
Connect with us to explore how IRiS can accelerate your Lakehouse delivery.